Ideas can be developed for entirely new items or for improvement or modification of existing items. The technique is fully explained in this book.Īpplied Imagination includes many other approaches for developing ideas either individually or in groups. The royalties from Osborn's books were used to support the Creative Education Foundation, which he founded and still is active in promoting creative thinking, including publishing a quarterly journal and initiating an annual creative thinking conference.Īlex Osborn developed brainstorming as a technique for groups to generate ideas. It was used as a textbook for creative thinking courses in corporations like General Electric and at some American Universities. Osborn, cofounder of the BBDO advertising agency wrote Applied Imagination. We mostly reward and recognize students who are great at memorizing facts.Ī classic great creative skills textbook has actually been available since 1953. Even including science is considered something supplemental. Our public education system emphasizes basic skills, which is traditionally the "three Rs": reading, 'riting, and 'rithmatic. We see that children have great imaginations and creativity but traditional education seems to beat it out of them. In order to be competitive in the world marketplace, we must develop creative thinking as a basic skill. Applied Imagination By Alex Osborn *A Book Review*
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